Marketing analysis - industries, trends and competition Thesis

Marketing analysis - industries, trends and competition - Thesis Example(Charles, 100) Some of the services offered by contractors are professional services that have been traditionally offered by A/E consultants for a long time. A/E consultants, faced with contractors taking outdoor(a) a large slice of the professional service pie, must defend their commercialize shares, and expand their service base. This expansion will require A/H consultants to add new non-traditional services specifically tailored to the front end and back ends of M. Charles. Congress Approves New Design/Build Law. (Civil Engineering 2006) Pg100. the project cycles. go in these segments include financing assistance, permitting, regulatory assistance, life cycle cost analysis, operation and maintenance (O&M) and renovation services. Marketing professional and construction services in the new millennium is not a simple task anymore. Architects in the past have relied heavily on their reputation and name recogni tion to experience jobs. Consulting engineers relied on the 80/20 rule (80 percent of business comes from 20 percent of clients), to drum-up business, and general contractors fell back on low bids in rivalrous bidding. (Friednian, 173) These techniques have worked in the past. However, recent shift in the project delivery system, and advancement in communication technology, necessitate that corporations look closely at their selling efforts in the twenty-first Century. As general contractors move into the professional service arena, they seize market place shares from A/E consultants. A/E consultants must oppose in any of the following three ways. They must reinforce existing market niche (services and clients). Develop marketing plans focused on clients retention (holding to market shares). Restructure their organizations to offer flexibility in the people and services (new services). The US construction market is a sizable lucrative market, and presents unique opportunities f or foreign firms to qualify up local subsidiaries to actively pursue work. There Friednian, W. Construction Marketing and Strategic Planning. McGraw-Hill, Inc., NY. 2004, Pg172-173. are indications that foreign firms have successfully penetrated the heavy civil and highways common works markets in California, Massachusetts, and Florida. Forensic Construction Forensic construction contains the utilization of science in making decisions for legal disputes about buildings that have been constructed chiefly involve the kind and quality of the building material, style and labor job. (Humphreys, 02) The design/build method acting, at-risk construction management, and the build-operate transfer (BOT) methods, have emerged as innovative alternatives to the competitive bidding method to deliver projects on time and on budget. This has resulted in a major shift in project delivery, challenging the conventional thinking, revolutionizing procurement of projects, and redefining the constructi on process. Trends for the 21st century are Paradigm shift in the project delivery system. Refocus on the front end and back ends of project cycle. The construction market is becoming a service marketplace, rather than a commodity marketplace. Emphasis on life cycle costs (LCC), and total costs of a project. K, Humphreys.K. Jelens personify and Optimization Engineering, McCraw Hill, Inc., NY. 2008. Pg 1-2. Emphasis on value of